One of the Mongolian GSM operators Unitel GSM launches interactive mobile media broadcasting under U-Media brand in cooperation with Trafficland company and on the base of its WIMcast™ solution.
Starting September 28, 2007 one of the mobile telecom operators in Mongolian Republic Unitel GSM and Trafficland-Mongolia launched joint services of interactive multimedia content broadcasting based on Trafficland’s innovative development WIMcast™ platform (Wireless Interactive Multicast). Mobile media multicasting is fulfilled by WIMcast™ in the way of content-triggers (minimal data packages containing content header or its description) broadcasting and following content download mode.
A few dozens channels to any taste as well as fast delivery of any information – news, audio and video files, music, pictures – into subscribers’ mobiles in cooperation with leading information agencies, TV channels and glossy media – all mentioned above Trafficland offers to Unitel GSM subscribers. Subscribers will choose only content they are interested in. Themes for multicasting includes business news, policy, sports – local and international format, including the most popular wrestling in Mongolia – sumo (online video broadcast directly from competitions), cinema, religion, entertainment, security, health, technologies and science, education, culture, autos and bikes, clothing, discounts, etc.
Trafficland Ltd is the leading Russian software house and system integrator for mobile communications and digital networks. Its solutions and services are designed for GSM/UMTS and CDMA mobile network operators, content and service providers, content aggregators. Trafficland develops platforms for OTA administration of subscriber’s smart cards (SIM and RUIM), OTA management of subscriber’s mobile terminals and interactive wireless media multicasting of different types of content (from plain SMS to streaming video) to mobile terminals.
Unitel GSM is, third cellular service provider in Mongolia and the second in GSM system. UNITEL is a Mongolian-Korean joint venture. It was formally registered on December 23, 2005 and started its operations in Mongolia on June 26, 2006. Recently UNITEL have 180 000 active subscribers, owned 20 percent of market share and covered 120 local area in Mongolia.