One of leading operators in SMARTS group, Astrakhan GSM and MIXX Center of Mobile Multicasting summed up intermediate results of Mobile Multicasting services launched on the base of innovative development of Trafficland Ltd. - WIMcast ™ (Wireless Interactive Multicasting platform).
More than three months Astrakhan GSM has been providing to its subscribers unique service of media multicasting into mobile phones called "Bonsay" – the newest way of getting a lot of thematic information based on channels tuned up through a mobile air. Thanks to mobility any subscriber who tuned up any channel from a variety of hundreds ones gets ability to receive a various information-entertaining content from multicasters which are leading players of media market and authors-enthusiasts.
Launch of the service has been made in this August and from the very beginning raised up real interest among subscribers. The Operator’s management sees this service very prospective with many opportunities of subsequent development. To justify subscribers’ expecations, Astrakhan GSM and MIXX prepared a series of ad campaigns to promote multicating service in Astrakhan region. During October and November all subscribers who set up the service received 10 Mb of Internet GPRS traffic for free. And in December it is planned to start New Year's campaign winner of which shall receive a mobile phone for free! All details about these promos are available on website of Astrakhan GSM - http://astrakhan.smarts.ru.
JSC Astrakhan GSM – one of the biggest operator in SMARTS group, the first GSM operator in Astrakhan city, supplier of high-quality services in mobile communications. Astrakhan GSM is the unique participant of the market of mobile communication services in Astrakhan region with 100% Russian capital. Taking business as well as a social responsibility the operator supports sponsorship program directed to increase citizens’ standard of well-being. http://astrakhan.smarts.ru/
Mixx Ltd. is founded in 2005 to implement of innovative solutions and rendering on their basis VAS-services to subscribers of mobile networks GSM and CDMA. MIXX has completely concentrated the efforts to development of a mobile air, creation and service of numbers thematic channels, the help of mass-media, corporate clients, operators and subscribers in assimilation of the new media environment.www.mixx.ru
Trafficland Ltd. is the leading Russian software house and system integrator for mobile communications and digital networks. Its solutions and services are designed for GSM/UMTS and CDMA mobile network operators, content and service providers, content aggregators. Trafficland develops platforms for OTA administration of subscriber’s smart cards (SIM and RUIM), OTA management of subscriber’s mobile terminals and interactive wireless media multicasting of different types of content (from plain SMS to streaming video) to mobile terminals. www.trafficland.ru